Yahoo acquires video sharing startup Qwiki

7-2-2013qeikiIf you thought Marissa Mayer was done snatching up companies and was ready to turn her focus internally, you were wrong. Clearly the CEO sees no reason why the company can’t handle both simultaneously. So, while the forgotten brands are shuttered and the merely struggling ones given fresh coats of paint, new products are joining the Yahoo family. The latest addition is bouncing baby iOS app called Qwiki: a standout from TechCrunch Disrupt 2010, at which Mayer was a judge. The startup combines Vine-like social video sharing with Zoe-esque filters, photo transitions and soundtracks to create “stories.” After you’ve collected and edit your material, you can post your Qwiki (apparently the creators have a slightly sophomoric sense of humor) for others to see. Obviously the purchase is meant to keep Yahoo competitive with Facebook and Twitter, which have their own respective video sharing platforms. If you mosey on past the break you’ll find a pleasant little celebratory video from the latest startup to sell out.

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