Volvo has unveiled its brand new Concept Coupe, the first of three cars that will define the brand’s design language in the years to come.
Taking design cues from the legendary P1800 (as seen in British TV series The Saint, starring Roger Moore), the Concept Coupe has a vaguely retro feel but at the same time is a very modern design.
Volvo is especially proud of the car’s “floating” grille and “radical” T-shaped running lights on the front. The car’s back is defined by quite distinctive C-shaped lights.
Even more interesting to us was the car’s interior, which features a huge vertical touchscreen (finding inspiration in Tesla’s Model S, perhaps) and a handcrafted crystal gearshift — a detail not likely to make it into production cars, but cool nevertheless.
“The new Volvo Concept Coupe reveals how we could shape our cars from now on. Free from the superficial surface excitement of other brands, we add emotional value to the Volvo brand with the calm, confident beauty that is the hallmark of Scandinavian design,” said Volvo’s Senior Vice President of Design Thomas Ingenlath in a statement.
The first car to feature this new design direction will be the new XC90 crossover, which is coming in 2014.
How do you like Volvo’s new design direction? Share your thoughts in the comments.