Study: 73% of U.S. Teens Still Use Facebook
Facebook will celebrate its 10th anniversary on Tuesday, and although some younger users are abandoning the social network, usage across all age demographics remains strong. But it’s clear that...
Tag Archives: Marketing
For First Time Ever, 1 Billion Smartphones Shipped in One Year
For the first time ever, one billion smartphones have been shipped in one year, marking a huge milestone for mobile. According to data from the International Data Corporation (IDC), vendors shipped m...
9 Ways Social Media Marketing Will Change in 2014
From the decline of Facebook use among teens to Twitter’s IPO, if there is one thing we know for sure about social media, it’s that few trends hold on for long — so marketers need to stay...
82% of Women Think Social Media Drives the Definition of Beauty
A new study conducted by Dove revealed about 82% of women believe social media is influencing how we define beauty today. Beauty that was once idolized in glossy magazines of celebrities and models i...
How the @-Mention Took Over Social Networks
The “@” symbol used to be just for email. Then it was for Twitter too. Now, it transcends networks. In 2006, Robert Andersen, then a freelance designer who later joined Square as a foundi...
Social Media Management Startup Sprinklr Raises $17.5 Million
Sprinklr, a social media management company that works with large, enterprise clients, announced an additional $17.5 million in funding on Tuesday. The Series C round of funding came from the company...
How Twitter’s New DM Will Impact Brand Marketing
As news broke that Twitter is rolling out a new option for its direct message (DM) feature, reactions ranged from indifference to downright panic. A Twitter user reported that Twitter plans to let us...
Twitter Feature Lets You DM Those Not Following You
A source familiar with the situation tells Mashable that the option to receive direct messages from users who don’t follow you has been available to select verified users since late 2011. It...
Should Your Company Be on Google+?
For the last few years, social media experts have heavily debated Google+ and its role among the big social media platforms. While many claim that it’s a successful, growing platform, others argue th...
3 Spot-On Social Media Campaigns Every Brand Can Learn From
Creating a killer social media campaign isn’t about the support of a great brand or having the right assets. It’s about striking the delicate balance of perfect timing, relevant messaging...