Leica unveils G-Star RAW edition of D-Lux 6 compact, co-branded with Dutch denim label (video)


Leica’s just taken its vintage branding strategy to a new level with the D-Lux 6 “G-Star RAW” compact model, styled by the Dutch denim maker of that name. Design touches include a textured leather body and gun-metal grey accents, along with an embossed leather case and strap, all firsts for a compact Leica camera. The 10-megapixel model (based on the Panasonic LX7) arguably merits such a treatment, though, packing as it does a 24-90mm (35mm equivalent) f/1.4-2.3 fixed zoom, 1/1.7-inch sensor, manual control dials, full-HD video and of course, RAW still image capture. As with previous Leica designer models, the G-Star RAW version (which will hit dealers soon) bumps the standard D-Lux 6 ticket considerably to around $1,300. While that’s arguably a steep price to pay for zero extra functionality, we can’t say we blame them for trying — considering how often its early styling has been appropriated.

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