LABB Is a Clever Watch Strap Inspired by Lego Bricks

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MINIMALISM, TO MANY people, means all-white, sleek edges, no seams. The LABB watch band isn’t that. Its straps feature an intricate lattice, the details of which are designed to a tolerance of just 0.05 millimeters. Its function, however, embodies a minimalist ethos.

The silicone LABB band is devoid of features and affordances traditionally found on watch straps—most notably a buckle or a clasp. “The question was, how much could we remove from a watch band in material quantity, and component count, and still be left with something effortless in use?” says industrial designer Benjamin Hubert, whose studio, Layer, designed the LABB. The answer: Opposing straps whose complementary lattices interlock like Lego bricks, allowing each to fasten quickly and securely to the other.

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Hubert’s studio devised the LABB (short for loopless and buckleless band) for Noomoon, a young Swiss design brand. Noomoon belongs to Brasport, a Swedish heritage line in its 70th year producing watchbands. Those come in expensive leathers and are assembled by craftsmen. Noomoon was founded to service a slightly different clientele: smartwatch wearers. As Noomoon sees it, because devices like the Apple Watch are essentially small computers, its users likely need to put them on and take them off at a high frequency. LABB’s closure system not only snaps together quickly and securely, removal it is also a cinch.

As of this writing, Noomoon’s Kickstarter campaign for LABB has already doubled its goal. Early bird bands cost $47 (retail price is $77) until December 12.

Source: Wired

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