Kickfolio Becomes App.io, Raises $1 Million+ To Bring Mobile Apps To The Browser And, Now, The Facebook News Feed, Too

appio-logoKickfolio, a company offering tools that allow iOS applications to run in the browser using HTML5 technology, is today announcing both a name change, just over $1 million in seed funding and Facebook integration. The startup will now go by “App.io” — a name that CEO Edward Dowling says better matches what the company is doing now and where it’s headed.

The new round was led by Quest Venture Partners, with follow-on investment by 500 Startups and PALgenesis, and saw participation from a number of angels, including Ankur Pansari (formerly with Facebook), Maneesh Arora (Zynga, Google, MightyText) and others. Maarten ‘t Hooft, who previously worked on Android under Andy Rubin, has joined the board.

As that board appointment indicates, App.io is preparing to support Android, in addition to other platforms, in the near future. The funding will also be used to increase headcount, says Dowling. Since the round’s close, the team has grown from the three co-founders (Dowling, Chris Nolet and Diesel Laws) to six. CTO Nolet will be the first to be based out of App.io’s new San Francisco offices, while other team members will continue to work out of the startup’s HQ in Melbourne.

App.io, then Kickfolio, first opened up its service this past December to all interested developers who can now use the platform to upload builds of their mobile applications, then allow others to interact with those apps on the web. The service is reminiscent of the Facebook acquisition Pieceable, which offered a similar solution for running apps in the browser, but one that had relied on rendering apps using Flash.

“Their solution was great, but it was not terribly performant,” Dowling explained at the time of launch. “In wanting to build a full-featured platform, we recognized that we needed to get the dependency away from Flash.”

By moving native mobile apps to the web, the idea is not to replace the app store versions, but instead offer playable demos to a broader audience. In short, it’s a marketing tool.

by Sarah Perez
source: TechCrunch

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