Apple has launched the first ad for its “budget” smartphone, the iPhone 5C.
Titled “Plastic Perfected” and accompanied by a tune from Sleigh Bells, the app shows the elements of the iPhone 5C being “molded” from liquid plastic.
The caption of the ad says “A completely new expression of iPhone that’s not just for lovers of color. It’s for the colorful.”
The iPhone 5C is Apple’s $99 smartphone (with a contract), and although it doesn’t have the iPhone 5S’ fingerprint scanner and is made out of plastic, it’s nearly identical, at a component-level, to the iPhone 5.
How do you like the ad? Share your thoughts in the comments.