Google+ introduced a couple of new features on Monday, including a new tool that allows bloggers and content creators to embed public Google+ posts on other sites.
Users who wish to highlight a Google+ post within a news story or on a personal blog can do so by clicking the “Embed post” tab from the drop down menu in the post’s upper righthand corner. Users can then copy and paste the available line of code to embed the post, including text and photos.
Once a post is embedded on another site, it should still be fully interactive, according to a Google+ blog post, meaning users can +1 a post, comment, or follow the post’s author from the embed. “We want to make it easy to expand your audience across the web,” wrote Seth Sternberg, Director of Google+ Platform. Google+ was already testing this feature with specific publications like Sports Illustrated and National Geographic, but it is now available to all users
Google+ also rolled out Author Attribution on Monday, a feature that ties an author’s web article or blog post to their Google+ profile. For example, if an author uses his or her Google+ account to login with WordPress, her post will be automatically linked back to her Google+ profile.
Linking your work back to your Google+ profile will not help it appear in Google searches today, but it may come into play at some point in the future as Google begins to put more emphasis on content produced by an author with a real identity, as opposed to anonymous content.
The new feature is only integrated with two platforms to start, WordPress and Typepad, but Google+ plans to expand into other sites in the future.
The embedded posts feature comes on the heels of a similar announcement by Facebook last month. Journalists and bloggers often use social networks like to enhance news coverage by including comments or updates that sources post to their public profiles.
Social platforms are in turn making it easier for people to use that public content in other forms across the web. In addition to Facebook and Google+ adding embedded posts, Twitter recently announced a Related Headlines feature that incentivizes journalists and bloggers to include embedded tweets in their stories. If a tweet is embedded in a post, a link to the post will also appear in the tweet’s “details” section, helping drive readers back to the story.
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